Transforming Complex
Problems into Simple Solutions
I'm a Senior Product Designer at PayPal, specializing in small business and enterprise platform design, product strategy, and creating cohesive experiences that scale across millions of users.
Every design decision is backed by data and focused on creating meaningful impact for users and business goals.
3 to 1
Product domains unified
Consolidated experience
-50%
Reduction in time spent
User creation flow optimization
36M+
Merchants using new platform
Global payment ecosystem
Featured Projects
Case studies
Deep dives into complex design challenges and the strategic approaches used to solve them at scale.
Merchant Payment Solutions
Building an Effortless Intuitive Selling Experiences for Entrepreneurs
This case study explores how to transform a complex commerce experience into an intuitive workflow that aligns with merchant mental models. See how user centered strategy not only improved usability scores but also unlocked platform-wide opportunities.
Freeing Small Sellers to Focus on Growth, Not Setup
Transforming an org-shipped ecosystem into a unified, flexible experience that puts merchants at the center by consolidating separate flows into one adaptive system. The result: merchants can move faster, get better insights, and have the freedom to pivot as their business grows and evolves.
From initial concept to final implementation, I bring deep expertise across the entire product design lifecycle.
Product Strategy
Aligning design with business goals through strategic thinking and
collaboration
Roadmap Planning
Stakeholder Alignment
Vision Setting
OKRs
Design Engineering
Bridging design and development with prototypes and technical
understanding
Frameworks
Design Handoff
Frontend Basics
Implementation
User Research
Data-driven insights that inform design decisions and validate product
hypotheses
User Interviews
Usability Testing
Analytics
Personas
Design Systems
Building scalable design patterns that unify experiences across
products and teams
Component Libraries
Design Principles
Documentation
Governance
Team Testimonials
What the team is saying
Here's what colleagues say about working together on complex design challenges.
Thank you Crystal for deeply thinking about the merchant's point of view in your work. You so often flag situations or edge cases that haven't yet been considered in requirements but would make total sense for a merchant. That's much appreciated as its making the teams current work even stronger as we build relationships and trust with our product and engineering partners.
AD
Andy Dunmire
Sr Design Manager
PayPal
I can't stress enough the tremendous impact Crystal has had on our project. This would be one of the most challenging user experiences I have worked on, and the designs Crystal put through were vital to bringing a delightful customer experience. As a first project with the team, that's a tremendous feat. Look forward to more such collaborations!
RS
Rahul Shukla
Engineering Manager
PayPal
Crystal just keeps working for designs that will meet our customers' needs.
She doesn't settle on what is easy. She puts the customers first and pushes our designs and teams to get there.
Thank you Crystal!
BW
Becky Williamson
UX Research Manager
PayPal
Design Process
A proven process for complex challenges
My systematic approach ensures we solve the right problems with solutions that scale.
01
Discover & Research
Shape research strategy and align stakeholders around the problem space and opportunity areas.
Research strategy
Stakeholder workshops
Market positioning
Problem framing
02
Define & Strategy
Synthesize insights into clear design principles, user journeys, and strategic direction.
Strategic frameworks
Design principles
Vision alignment
Roadmap planning
03
Design & Validate
Lead design exploration and validation through systematic prototyping that reduces risk and builds confidence.
Design strategy
Concept validation
Stakeholder alignment
Risk mitigation
04
Deliver & Scale
Drive alignment through design ops and unification that accelerates teams and scales solutions.
Platform unification
Design operations
Pattern recognition
Cross-product scaling
Let's Work Together
Ready to create something amazing?
I'm always interested in discussing design challenges or just connecting with fellow designers and product people.
