Collaborate with cross-functional team members to execute and deliver PayPal's products and services for merchants. Play an active role in developing and executing strategies, creating high-quality deliverables, and advocating for the user within project requirements and timelines. Additionally, participate in user interviews and testing to gather insights for iterating on existing designs. Work closely with product, engineering, marketing, and other teams to bring growth-oriented design solutions to the market.

Creating and maintaining a customer-facing adaptive e-commerce experience. Participating in A/B testing to launch data-driven, user-centered design. Partnering with the sales team to run promotions and marketing throughout the site to accelerate sales. Mentoring team members and initiating cross-team collaboration to maintain a holistic user journey. Supporting the Development and Content Management teams from staging to production.

Responsible for evolving the brand and marketing collateral for the R&D extended reality team. Successfully managed the logistics of the XR Lab's booth at SXSW and played a key role in developing the look and feel of XR products. Additionally, provided valuable support to the video production team by creating motion graphics for branded video content.

Developed responsive web designs for clients, including Amerisourcebergen and ECI Consulting. Implemented an innovative design process for web projects, resulting in increased efficiency and client satisfaction. Produced daily branded marketing materials and ensured accurate file-prep for printing.

Refreshed layouts for frame facepapers to enhance visual appeal and brand consistency. Conceptualized designs and provided brand direction for innovative products, ensuring alignment with market trends and customer preferences.