Hello there I'm Crystal,
I created my first website in middle school, which was essentially a personal blog. At the time, I don't think I even knew what that meant. However, what I did know was that I loved the feeling of creating something on a screen that could connect me to the world.
Throughout my career, my commitment has been to spread that magic by creating experiences that give users the same delight. This way, my work will never be just another average digital product.
Product Designer
‘21 – Now
Collaborate with cross-functional team members to execute and deliver PayPal's products and services for merchants. Play an active role in developing and executing strategies, creating high-quality deliverables, and advocating for the user within project requirements and timelines. Additionally, participate in user interviews and testing to gather insights for iterating on existing designs. Work closely with product, engineering, marketing, and other teams to bring growth-oriented design solutions to the market.
Sr. UX/UI Designer
‘19 – ‘21
Creating and maintaining a customer-facing adaptive e-commerce experience. Participating in A/B testing to launch data-driven, user-centered design. Partnering with the sales team to run promotions and marketing throughout the site to accelerate sales. Mentoring team members and initiating cross-team collaboration to maintain a holistic user journey. Supporting the Development and Content Management teams from staging to production.
Digital Designer
‘18 – ‘19
Responsible for evolving the brand and marketing collateral for the R&D extended reality team. Successfully managed the logistics of the XR Lab's booth at SXSW and played a key role in developing the look and feel of XR products. Additionally, provided valuable support to the video production team by creating motion graphics for branded video content.
Digital Designer
‘17 – ‘18
Developed responsive web designs for clients, including Amerisourcebergen and ECI Consulting. Implemented an innovative design process for web projects, resulting in increased efficiency and client satisfaction. Produced daily branded marketing materials and ensured accurate file-prep for printing.
Visual Designer
‘16 – ‘17
Refreshed layouts for frame facepapers to enhance visual appeal and brand consistency. Conceptualized designs and provided brand direction for innovative products, ensuring alignment with market trends and customer preferences.
Product Designer @PayPal
Working closely with Product Managers, Engineers, UX Researchers, and Content Designers to improve online payment services for small to large businesses.
UX Research Manager, PayPal
Crystal just keeps working for designs that will meet our customers' needs. She doesn't settle on what is easy. She puts the customers first and pushes our designs and teams to get there. Thank you Crystal!
Software Engineer, PayPal
Your organization of the workshop was excellent and you did an excellent job facilitating discussions across a large group of people.
Engineering Manager, PayPal
I can't stress enough the tremendous impact Crystal has had on our project. This would be one of the most challenging user experiences I have worked on, and the designs Crystal put through were vital to bringing a delightful customer experience. As a first project with the team, that's a tremendous feat. Look forward to more such collaborations!
Senior Design Manager, PayPal
Thank you Crystal for your thoughtful and active participation in ensuring some messy but active work is guided backwards from our customers/merchants. Your steady and strong presence helped align our XD approach in a way that even the PM said he "loved" - yet provides XD the space for a meaningful and yet achievable target state. Well done!
